2015 WWF-Canada Annual Report

Together, it is possible

President’s Message

How do we protect nature in an enduring way? That’s the question that occupied the staff and board of WWF-Canada for the past year as we developed our bold new five-year plan. Our answer? By building strong links to community and economy, so that victories for nature are also victories for people.

Take the example of the Newfoundland cod fishery. In 1992, when the northern cod fishery was closed, over 30,000 people lost their jobs and the lifeblood of entire communities disappeared. Today, as the cod stock shows early signs of recovery, WWF is proud to continue working with scientists, fish harvesters, community leaders, processing plants, and retailers to develop a fishery that is sustainable both environmentally and economically.

But it doesn’t stop with cod. Our five-year plan applies the same approach in six iconic places across Canada: the Northwest Passage, B.C.’s Skeena River and estuary, the Grand Banks, the St. Lawrence River, New Brunswick’s St. John River and Bay of Fundy, and the Salish Sea surrounding southern Vancouver Island.

By recognizing economic needs and by working directly with communities, we are laying the groundwork for lasting conservation achievements.

Thank you for your support. Your commitment will help us build on our successes of the past year – and will mean even greater conservation successes to come.

signature, David Miller

David Miller,
President and CEO, WWF-Canada

Chair’s Message

Alex Himelfarb
I feel very privileged to have succeeded Roger Dickhout as board chair of WWF-Canada last December. I’ve worked for many years on social justice issues, and I’ve seen how those with the least money suffer the greatest impact of environmental degradation and climate change. That’s why I support WWF.

This is an organization that gets results and makes a difference. Our track record proves that we can solve environmental problems, from protecting endangered whales to transforming the seafood industry to mobilizing millions of citizens for environmental action.

Now, with our new five-year strategic plan, WWF aims to do even more. We have set our sights on delivering concrete results based on good science, productive partnerships, and positive engagement.

I’m proud to contribute to an organization that matters so much. On top of that, my kids finally think that I’m doing something meaningful. Your support shows you think we’re doing something meaningful too—and that means a lot.

Please join me as we demonstrate just how much is possible in the coming years.

signature, Alex Himelfarb

Alex Himelfarb,
Chair, WWF-Canada Board of Directors

This year’s conservation successes

At WWF-Canada, we know that healthy ecosystems and prosperous economies go hand in hand. That’s why we’re working to ensure Canada’s wild spaces teem with biodiversity, while truly sustainable industries provide livelihoods for generations to come.

Demonstrating the Possible

Grand Banks

Resurrecting the northern cod fishery

So when WWF teamed up with the Fish, Food and Allied Workers Union (FFAW–Unifor) this  spring to bring the northern cod fishery up to the strict sustainability standards of the Marine Stewardship Council (MSC), the project turned heads.

Can we really resurrect northern cod to the point it can be fished sustainably? Janice Ryan, WWF’s senior specialist, fisheries conservation, believes so. This spring’s survey showed another increase in the spawning stock. “We’re seeing cod of different ages throughout their stock area, all in good physical health,” she says, “as well as large numbers of the capelin that cod feed on.”

We also have a successful track record to draw on. The WWF-led Fisheries Improvement Project for a smaller Newfoundland cod stock—3Ps cod—applied for MSC certification in 2014.

“We’re confident that cod is going to be part of the livelihoods of harvesters and communities in Newfoundland and Labrador for a long time.” — Keith Sullivan, Fish, Food and Allied Workers Union

There’s plenty of work ahead: identifying the stakeholders and partners who will need to be involved, assessing the issues of concern, developing an action plan to bring the fishery up to MSC standards, and then putting that plan to work. The biggest challenges, says Janice, will be setting sustainable targets and strict harvest control rules.

“There’s going to be a lot of scrutiny. There’s going to be a lot of scepticism,” she acknowledges. “But with the right measures in place, this fishery will once again support coastal communities.”

“Our main goal is to improve this northern cod stock, to bring it back to healthy, robust levels so it can provide sustainable livelihoods for the communities that depend on it the most,” says Janice.

Keith Sullivan: Sustaining livelihoods for generations to come

As a kid growing up in a fishing family, Keith Sullivan felt the impact of the 1992 cod moratorium first-hand. Now, as president of the Fish, Food and Allied Workers Union, he’s excited to be launching a fisheries improvement project designed to help the 2J3KL cod fishery make a comeback.

After many years of sacrifice from commercial harvesters, cod stocks have grown dramatically. With the right information and the right management, plus some help from WWF, Keith believes the northern cod could become a viable and sustainable fishery.

“We really can’t afford to make mistakes like we did in the past,” he says. “We want to assure everybody in the world who is going to be buying our fish that we are doing it sustainably now.”

(left to right) David Miller, Rocket Bakery co-owner Kelly Mansell, and FFAW-Unifor president Keith Sullivan in St. John’s, in July 2015.


July 1992

The federal government closes the 2J3KL northern cod fishery in Newfoundland

February 1997

WWF and Unilever establish the MSC

April 2015

WWF and FFAW-Unifor launch the 2J3KL Northern Cod Fisheries Improvement Project

May 2015

The Department of Fisheries and Oceans Stock Status Update reports continued increasing trends, indicating improvement in overall stock status of the 2J3KL fishery


The 2J3KL northern cod fishery meets MSC’s sustainability standards and enters a full assessment

Across Canada

Taking the pulse of Canada’s rivers

In July 2015, WWF launched watershedreports.wwf.ca: an interactive web platform that presents the results of the coast-to-coast freshwater assessments we’ve been conducting since 2013.

“Canadians have an important responsibility to steward our nation’s freshwater resources,” says Elizabeth Hendriks, vice-president of our freshwater program. Through these watershed reports, we’re aiming to inspire all Canadians to take action and give them the information they need to be effective.

Over the past 18 months, we have assessed half of Canada’s watersheds, gathering monitoring data from a host of sources and analyzing it using a methodology we developed in collaboration with leading scientific experts.

“This cross-Canada overview is a crucial step towards effective stewardship of Canada’s freshwater health.”
— Elizabeth Hendriks, WWF VP, Freshwater Program

After crunching all the numbers, we assigned ratings for four key health indicators: water flow, water quality, bugs (benthic invertebrates), and fish. We also assessed seven major threats to watershed health: pollution, climate change, habitat loss, habitat fragmentation, overuse of water, alteration of water flows, and invasive species.

Nationwide, only two watersheds were healthy enough to earn a score of “good,” while pollution, climate change, and habitat fragmentation posed significant threats from coast-to-coast.

Knowledge is power. Click on the website’s map to discover how healthy your local watershed is.

Blanding’s turtle

Protecting freshwater habitat helps thousands of different species, including Blanding’s turtles. These long-living reptiles with a distinctive yellow chin and throat spend most of their time in lakes, streams, marshes, and swamps. Their numbers are dangerously low, as a result of threats like habitat loss and road mortalities. Canada’s Species at Risk Act currently lists Blanding’s turtles as “threatened” in the Great Lakes/St. Lawrence region and “endangered” in Nova Scotia.

Funding local action—with help from Loblaw

WWF’s Loblaw Water Fund launched in 2014 to help non-profit groups conserve freshwater habitat, protect species, and collect important data.

Our first round of funding for 10 projects resulted in 75 hectares of freshwater habitat restored, more than 7,200 native trees and plants planted, and more than 1,500 volunteers involved across nine provinces and territories. Over the past year, we funded 14 further projects from Alberta’s Battle River to the wetlands on B.C.’s Salt Spring Island to the Northwest Territories’ Mackenzie Basin.


May 2011

WWF launches consultations to develop best practices for watershed health reporting

September 2012

We develop and test a methodology for assessing watershed health

September 2013

With our methodology finalized, we start assessing Canadian watersheds

October 2014

With the help of experts, we begin developing a methodology for assessing threats to watershed health

July 2015

The online tool is launched, presenting our assessment of half of Canada’s watersheds


We complete our assessment of the health of Canada’s watersheds and the threats they face

The Great Bear Sea

Planning for thriving ecosystems and economies

The MaPP agreement will change the way decisions are made about how British Columbians use their marine environment. The agreement recognizes that healthy marine ecosystems create the foundation for strong economies and resilient communities.

It calls for a coordinated approach that recognizes many ocean uses, including traditional harvesting, commercial fishing, tourism, marine transportation, and renewable energy.

“What’s unique about the MaPP plan is that it’s quite detailed, it’s ground-up, and it’s largely driven by First Nations,” says Mike Ambach, our marine planning specialist based in WWF’s Prince Rupert office.

“What I like and respect about WWF is they don’t try to impose their beliefs on you. They do the research and provide information to help others make decisions.” — Art Sterritt, Executive Director, Coastal First Nations

MaPP draws on extensive scientific, traditional, and local ecological knowledge about the region—hundreds of layers of data—as well as the values of the coastal communities.

WWF is proud to have taken an active role in this process, ensuring that conservation was central to MaPP. But it doesn’t end there. “Signing off on a plan is just good intentions,” says Mike. Now the work begins to ensure the MaPP plan gets put into action through legislation, policy, and careful management.

Humpback whales

Since Hermann Meuter and Janie Wray first established the Cetacealab research station on Gil Island, roughly 140 km south of Prince Rupert in the territory of the Gitga’at First Nation, humpback whales have made a comeback—from just 45 in 2001 to more than 300 in the area today.

Each spring, humpbacks migrate nearly 5,000 kilometres to coastal British Columbia to feast on fish and krill. But if the Northern Gateway pipeline goes ahead, bringing crude oil from Alberta to the port of Kitimat, 240 tankers a year could make their way through nearby channels, significantly increasing the danger of ship strikes and oil spills. It also brings noise, drowning out the songs of humpbacks. “The ability to communicate and find food for these whales is going to be more difficult if shipping increases,” says Hermann.

New underwater microphones funded by WWF are helping Cetacealab and the Gitga’at establish baseline noise readings for the area to prove how important this haven is for humpbacks and other whales.

Art Sterritt: A blueprint for the future

According to Coastal First Nations former executive director Art Sterritt, the Marine Planning Partnership (MaPP) agreement creates a blueprint for ensuring the sustainability of coastal ecosystems for generations to come — much like the historic Great Bear Rainforest agreement created sustainability on land. “MaPP and the Great Bear Rainforest agreements aren’t five- or ten-year plans,” Art says. “They’re forever plans.”


November 2011

The provincial government and First Nations organizations commit to the MaPP

July 2013

Stakeholders, including WWF, agree on a MaPP vision statement

April 2015

MaPP plans are completed and approved by 18 coastal First Nations and the B.C. government


The federal government draws on the information in the MaPP plans to establish new marine protected areas on B.C.’s North Coast

St. Lawrence River

Protecting the “canaries of the sea”

These small, white whales with smiling mouths have been nicknamed “canaries of the sea,” thanks to their musical chirps and whistles.

Because these mammals sit at the top of the marine food chain, they also serve as “canaries in the coal mine”—among the first to feel the effects of industrial pollution. In the past, some beluga carcasses were found to have contained so many contaminants they qualified as hazardous waste.

St. Lawrence belugas once numbered 10,000. Now there are fewer than 900. Although these whales have been protected from hunting since 1979, factors such as pollution, habitat destruction and degradation, noise pollution, and climate change stand in the way of their recovery.

Last November, the Committee on the Status of Endangered Wildlife in Canada (COSEWIC) revised its assessment of St. Lawrence belugas from “threatened” to “endangered”.

“Without protection of its critical habitat, this population is expected to shrink further.” — Committee on the Status of Endangered Wildlife in Canada (COSEWIC) on the St. Lawrence beluga population

So when TransCanada proposed to build a terminal for its Energy East pipeline in Cacouna, Quebec—a critical nursery area for mothers and calves—WWF, along with many other organizations, pushed back on the proposal.

The following spring, after months of protests, TransCanada agreed to look for a terminal site elsewhere.

To ensure a future for these whales, WWF is working towards protecting habitat of critical importance for their survival and recovery, and we’re working with the Group for Research and Education on Marine Mammals (GREMM) to identify and protect the wintering grounds of the St. Lawrence population. We’re also collaborating with shipping companies on best practices to reduce shipping noise and prevent collisions with whales.

Canada Steamship Lines (CSL): Developing better protection for belugas

David Martin, owner and chair of the Environment and Sustainability Committee of the Board of Directors at The CSL Group, believes that a strong economy depends on a healthy environment. That’s why the marine shipping company has such a long-standing commitment to conservation.

CSL has worked with WWF on a number of projects including adopting best practices to decrease the risk of entanglement of right whales in fishing gear, supporting the transformation of fishing industry practices, and funding conservation initiatives to protect sharks and turtles.

Now, CSL is helping WWF develop better protection for the St. Lawrence belugas that live a few hundred kilometres downstream from the company’s Montreal headquarters. “As a primary user of the St. Lawrence River, CSL is actively engaged in leading industry action to implement sustainable business practices that respect our environment,” says David.



WWF co-chairs the recovery team for the St. Lawrence estuary belugas

March 2012

The Beluga Recovery Strategy is released


WWF supports a lawsuit to stop TransCanada from conducting seismic tests in beluga nursery grounds

September 2014

Quebec’s Superior court orders a temporary halt to TransCanada’s exploratory drilling

November 2014

COSEWIC revises its assessment of St. Lawrence belugas from “threatened” to “endangered”

April 2015

TransCanada announces it will not build a port in critical nursery habitat for belugas

Northwest Passage

Arctic win: Offshore drilling plans put on ice

Spilled oil is difficult to contain at the best of times. It’s even more challenging in the Arctic. If a blowout can’t be stemmed before winter, it will continue spewing oil unchecked under the sea ice month after month.

That’s why WWF has been such a strong advocate of same-season relief wells. Since 1976, any oil company that wants to drill in the Arctic has to prove that if a blowout occurred, it could drill a relief well to stop the blowout before the winter ice sets in.

Modern oil rigs have many safety measures designed to prevent a blowout—so-called source control and containment equipment. But that’s not enough when the stakes are so high. A relief well is the fallback that doesn’t fail. And in the pristine and fragile Arctic, failure cannot be an option.

“Same-season relief wells are the last line of defence against a blowout that could last into the winter,” says Rob Powell, lead specialist of WWF’s priority conservation programs.

“The people of the North have the right to a sustainable future. WWF will work with communities on projects such as habitat-friendly renewable energy that enhance community wellbeing and are in line with traditional values.” – Paul Crowley, WWF VP, Arctic Program

However, last year Chevron and Imperial Oil pushed for alternatives; they asked the National Energy Board to exempt them from the same-season relief well requirement.

Over the past year, with the support of our donors and working with Ecojustice, WWF took action to make the case for same-season relief wells to the energy board. We vigorously demonstrated how this requirement follows international best practices and how a relief well proved crucial to stopping the Deepwater Horizon blowout in 2010 — a disaster that occurred in a far more forgiving environment than the Arctic.

Before the National Energy Board made a ruling, both Chevron and Imperial Oil pulled the plug on their Arctic exploration plans. For the foreseeable future, that spells an end to exploratory drilling in the Beaufort Sea, and the requirement for same-season relief wells stays on the books.

Bowhead whale

Any offshore oil drilling in the Arctic must meet strict safety requirements—including same-season relief wells—to protect wildlife that spend their summers in the Beaufort Sea, like the bowhead whale (Balaena mysticetus).

These underwater giants grow up to 20 metres long—the length of two full-size school buses—and can live 200 years or more. After centuries of over-hunting, their numbers are now slowly increasing.

According to WWF’s arcticspills.wwf.ca, a blowout in the Beaufort Sea would sweep oil across key parts of bowhead habitat. Polar bears, belugas, sea ducks, seals, and shorebirds would also suffer.



The federal government insists any company that wants to drill in the Beaufort Sea must prove it can drill a relief well in the same season

April 2014

Imperial Oil asks the National Energy Board to consider alternatives to the same-season relief well requirement; Chevron follows suit in May

July 2014

The National Energy Board agrees to review proposals from the two oil companies

August 2014

In a nine-page letter to the National Energy Board, WWF and Ecojustice make the case for requiring a same-season relief well

December 2014

Chevron puts its drilling plans for the Beaufort Sea on hold indefinitely

June 2015

Imperial Oil and its partners also abandon their offshore drilling plans for the Beaufort

People & Community

If you love it, you safeguard it. That’s why WWF-Canada aims to inspire 3.5 million Canadians—one in ten people from coast to coast to coast—to forge a deeper connection with nature.

thermometer image

Go Wild

Connecting Canadians with nature

Go WildWWF’s newest campaign challenges Canadians to explore the wild side of their communities. In March 2015, we invited you to tell us how you would connect people and nature in your community. More than 120 applications poured in from coast-to-coast.

Four nature-loving celebrities judged the submissions: Daily Planet host Ziya Tong; “Survivorman” Les Stroud; Matthew Blackett, founder of Spacing magazine; and Arthur L’aventurier, Quebec’s popular explorer and youth entertainer.

Ultimately, we awarded six winners up to $1,000 each to implement their ideas:

Clifford Street Youth Centre: Engaging youth in an Earth Superhero Squad in North Sydney, N.S.

Fleurs sauvages du Québec and Eco-Nature: Tracking and monitoring native species in Laval, Quebec

Ingersoll Public Library: Planting pollinator species in Ingersoll, Ontario

Society of Grasslands Naturalists: Boosting native species in the backyards of Medicine Hat, Alberta

Edmonton and Area Land Trust: Connecting Edmontonians to nature with geocaching

Strawberry Isle Marine Research Society: Helping citizens monitor sea stars in Tofino, B.C.

Over a three-month period, 23 volunteers at the Strawberry Isle Marine Research Society donated over 100 hours of work to measure 1,500 sea stars.

Edmontonians go wild with geocaching

Binoculars illustrationNature is closer than most urbanites think. But how do you entice them to explore it? We loved the Go Wild proposal we received from the Edmonton and Area Land Trust (EALT): a GPS-guided outdoor treasure hunt.

With funding from WWF, EALT hid geocaching containers in six conservation areas across the city, ready to be discovered by adventurous Edmontonians equipped with smartphones or GPS systems. Inside each cache were interesting facts about the local environment and tips on ways to protect it.

The project proved a hit. As one geocacher wrote: “Thanks so much to EALT for placing these caches—encouraging nature exploration and education, promoting stewardship and conservation of our natural areas, and giving us extra incentive to get out and have fun!”

Ottawa Wave Makers

Championing oceans in the nation’s capital

This year, WWF partnered with HUB Ottawa to create Ottawa Wave Makers. The first-of-its-kind micro-grant program funds projects that raise awareness in the nation’s capital about Canada’s oceans, reach diverse audiences, and create ocean champions.

More than 20 outstanding project ideas were submitted from entrepreneurs, educators, scientists, artists, and other community members. With the help of an expert judging panel, we awarded a total of $33,000 to eight recipients who will: write a children’s book, produce a podcast, produce a special dance theatre production, facilitate visual-art and spoken-word pieces, produce an educational event, create a new bilingual board game, make an educational video, and host cooking classes.

Grant recipient Sonia Vani accepts her certificate for her sustainable seafood educational video project.

Living Planet @ Work

Catching Spring Things fever

Our Living Planet @ Work members spearhead sustainability in the workplace, finding greener ways of doing business for the good of their company and the planet. Many also generously raise money for WWF.

In the second annual Spring Things workplace fundraising campaign, our committed corporate champions and their colleagues raised $170,000 in just eight short weeks. They plunged into frigid lakes, scaled the CN Tower, splashed out during Canada Water Week, and much more, all in the name of conservation.

A special thank you to the five fabulous members of our Spring Things CEO Committee:

  • Lloyd Bryant, Managing Director, HP Canada
  • Gordon Hicks, President, Brookfield Global Integrated Solutions
  • Rudi Blatter, President & CEO, Lindt & Sprüngli (Canada), Inc.
  • Allister Paterson, President, Canada Steamship Lines
  • Stu Wanlin, Executive VP, Eastern Canada, Bentall Kennedy (Canada) LP




fearless polar dippers


teams of Living Planet @ Work CN Tower climbers


completely awesome fudge igloo at HP’s polar bake sale

Living Planet @ Work members at WWF’s polar dip in March 2015.

Bentall Kennedy: Conservation champions

For the green champions at the real estate advisory and services firm Bentall Kennedy, our Living Planet @ Work Spring Things campaign was an opportunity to support WWF, enjoy a little friendly rivalry, and check a few items off the bucket list.

In March, Melissa Jacobs and a handful of stalwart colleagues took the plunge into a frigid Lake Ontario to support Arctic conservation. “Honestly, I would do it again,” says Melissa. “It was a lot of fun.”

Then in April, more than 30 Bentall Kennedy employees tackled the CN Tower, headed up by executive vice-presidents Stuart Wanlin and Keith Major. “It was just a great initiative to get involved in,” says first-time climber Stefanie De Adder. “Everybody was just really, really proud to participate.”

All told, for our conservation work, Bentall Kennedy’s enthusiastic Spring Things efforts raised more than $30,000.

Great Canadian Shoreline Cleanup:

Taking out the trash

Canadians care about lakes, rivers, wetlands, and oceans—and they showed it in spades at the 2014 Great Canadian Shoreline Cleanup! In every province and territory, volunteers grabbed garbage bags and donned gloves to tackle the trash that litters shorelines, clogs waterways, and harms wildlife.

In total, this joint conservation initiative of WWF and the Vancouver Aquarium attracted more than 54,000 volunteers, who hauled away a staggering 139,000 kilograms of waste.

For participants like Lee-Anne Walker, coordinator of the Elk River, B.C. cleanup, the motivation is simple: “Shoreline cleanups are a simple and tangible way to make a difference to our watershed.”

© Great Canadian Shoreline Cleanup/The Canadian Press Images/ Stephanie Lake

2014’s Nationwide Data

Number of registered cleanups


Number of registered participants


Distance of shoreline cleaned (km)


Weight of litter removed (kg)


Trash bags filled


Recycling bags filled


Cigarette butts collected


Food wrappers collected


Plastic beverage bottles collected


Cans collected


Shoreline Cleanup logo

Loblaw: Stewarding shorelines from coast to coast

“Loblaw is proud to be the presenting sponsor of the Great Canadian Shoreline Cleanup for the fifth consecutive year,” says Bob Chant, senior vice-president, corporate affairs and communication, Loblaw Companies Limited. “With more than1,600 Loblaw employees taking part in shoreline cleanups across Canada, we are helping to make a difference and we are encouraging all Canadians to do the same.”

The Vancouver Aquarium: 21 years of aquatic impact

Removing shoreline garbage doesn’t just remove an eyesore, says Dolf DeJong, the Vancouver Aquarium’s vice president of conservation and education. It also protects wildlife from toxic-laden plastics and choking hazards. WWF is proud to partner with the Vancouver Aquarium—founder of the Great Canadian Shoreline Cleanup—to mobilize 54,000 volunteers from coast-to-coast. And according to Dolf, that’s just the beginning. “This is the kind of thing that needs to take place in every Canadian community,” he says.

Canada Life CN Tower Climb for WWF:

Taking it to the top for 25 years

Since the first Canada Life CN Tower for WWF in 1991, more than 103,000 people have climbed Canada’s tallest tower, raising millions for WWF’s conservation work. This year was another success. Hats off to our climbers, volunteers and—especially—The Canada Life Assurance Company, title sponsor of the climb for 25 years.







$1 million

raised for conservation

1 marriage proposal

made (and accepted!)

Silhouette of CN Tower

Climbers at the Canada Life CN Tower Climb for WWF in April 2015.

Supporter Stories

WWF’s work is made possible through the generous contributions of individuals, corporations, and foundations. Whether through donations, volunteering, or in-kind gifts, all of our supporters have played an important role in helping us achieve success in conservation.
  • Canada Steamship Lines

    Crew, Canada Steamship Lines
    © Canada Steamship Lines

    Over the past year, Canada Steamship Lines (CSL) has focused its partnership with WWF—which spans nearly a decade—on the St. Lawrence River, a globally important commercial waterway where CSL ships make more than 400 voyages annually. Together, CSL and WWF have worked to evaluate the river’s health and advance the science on one of its most endangered species: beluga whales. The company has also found exciting ways to engage employees: last June, CSL launched its ship-efficiency competition, challenging crew members to submit ideas for reducing on-board energy use. “This isn’t just green-washing,” says Kirk Jones, VP of sustainability at CSL. He also points out the company’s sustainable shipping practices and 20 per cent reduction in greenhouse gases, as a result of its partnership with WWF. “It is a true commitment to making a positive change—one that our employees are proud of.”

    But to sum up CSL’s partnership with WWF, Kirk tells a story about his stepdaughter, who, at 12 years old, confronted him, saying, “My teacher says ships are bad for whales.” All CSL ship operators are given strict instructions: Whales have the right of way. “I told her, this company is good for whales,” Kirk says. “Her eyes lit up. That was one of my proudest moments.”

  • Roger Dickhout

    Roger Dickhout
    © Richard Stonehouse / WWF-Canon

    This year, as he served the last days of his four-year term as chair of the WWF board of directors, Roger Dickhout reflected on the role he calls “a privilege—to be a leader of leaders.” Over his tenure, Roger aligned this team around our ambitious conservation goals, drawing on his 30 years of experience in corporate leadership as a consultant and CEO. WWF has opened new offices in the Arctic, advanced protection in Canada’s three oceans, and driven new science for freshwater, the last one for which Roger has a personal passion. He grew up cottaging on Ontario’s beautiful French River, which cuts through the craggy rocks and windswept pines of the Canadian Shield. He still loves spending time on the river, canoeing, boating, and fishing with his family.

    “My wish for WWF is to achieve its mission. It’s challenging but worth persisting,” Roger says. He adds that his leadership at WWF has not only taught him a lot, it has also made his children happy. “Now they see me as an environmental business person, instead of just a business person,” he says. “That means a lot to me.”

  • High Liner Foods/Henry Demone

    Henry Demone
    © Henry Demone

    High Liner Foods CEO Henry Demone knows first-hand the importance of sustainable fishing. Growing up in the fishing town of Lunenburg, Nova Scotia, and a son and grandson of fishing captains, Henry saw the livelihoods of friends and family disappear after the historic collapse of cod stocks on Canada’s Grand Banks in the early 1990s. “I didn’t just read about it in the newspaper,” he says. “These were people I knew personally and a blow I felt profoundly.”

    Henry remains committed to sustainable practices in our oceans. His leadership led to the partnership with WWF, which resulted in more than 99 per cent of High Liner products being certified as sustainable under Marine Stewardship Council standards. Last year, after 14 years of collaborative ocean conservation, WWF awarded Henry and High Liner Foods our Partner in Conservation prize, which recognizes leaders who are addressing today’s greatest environmental challenges and celebrates the passion and generosity that enables WWF to achieve our mission.

    “Sustainability is good for the environment, but it’s also good for people. It’s good for businesses. WWF-Canada sees that,” Henry says. “That’s why WWF has been an important partner for us.”

  • Phyllis Yaffe

    Phyllis Yaffe
    © Phyllis Yaffe

    Phyllis Yaffe wants to tell the world that she and her husband have put a gift for nature in their wills. “It’s not something that changes your life today,” she says, “but you hope in the future it makes a difference to something you believe in.” Years ago, Phyllis sat down with her husband, John, to talk about the legacies they wanted to last beyond their lifetimes. After providing for their children and causes they care about, the couple turned their minds to forests, rivers and lakes, and oceans—“the future of the universe,” as Phyllis calls it. She served as a board member, so she has had an intimate view of how WWF works and why. “It’s hard to capture in a phrase what WWF does. It’s a very complex organization,” she says. “WWF deals with the issues that are crucial for the future of the planet. It’s doing really important work other organizations aren’t.”

    So, Phyllis is doing her part: Each year, close to 10 per cent of WWF’s revenue comes from gifts like hers and her husband’s. “It’s really impressive that, if we could just get enough people to leave a gift in their will, WWF could do so much more,” she says.

  • Torys LLP

    Torys LLP
    © WWF-Canada

    If you look under the layers of work that drive our conservation impact, you will discover Torys LLP, which provides pro bono legal counsel for WWF. For nearly 20 years, the law firm has sorted out governance matters, sponsorships, and contracts of all sorts—“things that are important to WWF’s ability to operate efficiently,” says Patricia A. Koval, a partner at Torys who also served as WWF board chair and remains an active volunteer.

    But the law firm has also amplified the scale at which we can protect species and ecosystems, both in Canada and internationally. “The WWF work we’re proudest of was designing and nego-tiating the agreement for the Global Arctic Programme in 2010,” Pat says. “All WWF offices in Arctic countries signed the agreement. It’s a powerful, collective way of working, unlike anything at WWF before.” Over the past year, Torys has provided invaluable leadership as WWF embarks on another ambitious project: impact investing, a new approach for funding conservation. “Torys is a pioneer in the legal field of impact investing,” Pat says. “We bring to the table the same kind of expertise we bring to business investing, joint ventures, and more. But for WWF, we’re doing it to save the planet.”

Community Pandas

The Community Panda program is where individuals, schools, groups, and businesses go above and beyond to raise funds for WWF. From holding bake sales and galas to sharing sales revenue, Community Panda members play an integral part in supporting WWF conservation programs from coast to coast to coast, and beyond. WWF is humbled by the efforts of each and every one of our hundreds of Community Panda members. Here are a few of their stories:

Graeme Loader

Graeme Loader
© Graeme Loader Photography

In July 2014, Graeme Loader set out to cycle across Canada while raising funds and awareness for WWF’s conservation programs. His dream was to ride all the way from Vancouver to Toronto and raise $15,000 in the process. Sadly, Graeme’s mission ended in a tragic accident that took his life partway through his journey. Today, however, his passion for nature lives on. His friends, family, and supporters have continued his legacy by exceeding Graeme’s fundraising goal many times over and bringing their communities together to support conservation.

Ezzy Lynn

Ezzy Lynn
© Ezzy Lynn

The Ezzy Lynn premium brand of trendsetting apparel and accessories was started by three young entrepreneurs with a passion for the planet: Samantha Laliberte, Bianca Lopes, and Sonja Fernandes. That passion ensures Ezzy Lynn stands out from other fashion brands. From day one, the company has implemented sustainable business practices to reduce its environmental impacts. It also supports WWF’s conservation work. By donating a percentage of the proceeds from every item it sells, Ezzy Lynn has symbolically adopted more than a hundred species at risk.

Lucia Miranda

Lucia Miranda
© Ashley Brick

Lucia Miranda was three when she first declared her intentions to make a difference. Since then, she has been striving to make the world better. At the age of five, she heard about the plight of wild elephants. Inspired to action, she took it upon herself to learn everything she could about endangered species. Then, with the help of her little brother, Henry, she created portraits of endangered animals and auctioned them off in support of WWF. Together, these young philanthropists raised over $1,500 for conservation. With Lucia and Henry on the job, the planet’s future is looking bright.

Our Donors & Supporters

Our work at WWF is made possible through the generous contributions of individual donors, corporate partners, foundations, governments, organizations, and dedicated volunteers.

The following recognizes those who have contributed more than $1,000 in support—through financial donations, sponsorship, donated media, advertising, and other gifts-in-kind—between July 1, 2014, and June 30, 2015. We are deeply grateful for your trust and commitment.


A plus sign (+) following a name recognizes in-kind or in-kind plus cash donations.

An asterisk (*) following a name recognizes sponsorship or sponsorship plus cash donations.

A degree symbol (°) following a name recognizes donated media.

Gifts received after June 30, 2015, will be gratefully acknowledged in the 2016 Annual Report.

Above $1,000,000

Coca-Cola Canada

Loblaw Companies Limited

$500,000 – $999,999

Gordon and Betty Moore Foundation


$100,000 – $499,999

Bell Media°

Canada Steamship Lines

CBC Television°

Corus Entertainment°

The Government of Canada’s Habitat Stewardship Program for Species at Risk

HP (Canada) Co. +

HSBC Bank Canada

Ivey Foundation

Rosamond Ivey

Metroland Media°

Oak Foundation

Pattison Outdoor Advertising°

RBC Foundation*

Rogers Centre*

Rogers Media°

Shaw Communications°


Estate of David and Paula Blackmore

Estate of Gwynneth Seymour

Estate of Joan Barbara Green

Estate of Kenneth Michael Stober

Estate of Laurence Arthur Dennis

Estate of Lieselotte Brooks

Estate of Lois Anne Sellers

Estate of Phyllis May Violet Ridgley

$50,000 – $99,999

Alan and Patricia Koval Foundation

BMO Financial Group

Bullfrog Power

Canada Life*

CHCH Television°


Clif Bar & Company

Domtar Inc.

Goldcorp Inc.*

Scott and Ellen Hand

Lindt & Sprüngli Canada

Mike and Martha Pedersen Foundation

Ontario Lottery and Gaming Corporation*

Pizza Pizza

Resolute Forest Products

The Salamander Foundation

Torys LLP

Patrick Winder


Estate of Edward Robert Hogarth

Estate of Frances Gavet Morris

Estate of Isabel Margaret Graydon

Estate of Ron and Muriel Bremner

Estate of Sandra Marilyn Smith

Estate of William Gordon Duncan

$25,000 – $49,999

Astral Media°

The Barrett Family Foundation

Sonja I. Bata

Robert Bauman

Captivate Network°

Joan Carlisle-Irving +


Echo Foundation

Frontiers North Adventures +

The Fulcrum Investment Co. Ltd. / Dominion and Anglo Invest Corp

Giraffe & Friends Life Insurance Company

The Hal Jackman Family

Richard M. Ivey

Jacob Securities Inc.*

Sheryl Kotzer

Arthur and Sonia Labatt

Don McMurty

Newad Media°

Charles Patcher +

Symcor Inc.

Tides Canada Foundation – Taku & BC Coast Capacity for Conservation Fund

Tim Hortons (Canada) Inc.

Toronto Star°

Michael and Honor de Pencier

United Nations Environment Programme (UNEP)

Via Rail Canada Inc. +

The Weather Network°

Zoom Media°


Estate of Alexandra Anne Gordon MacGregor

Estate of Christopher Crump

Estate of Ilse Williams

Estate of Libuse Fiser Heilig

Estate of Muriel Doreen Kennedy

Estate of Olive Burk

Estate of Robert Bell

Estate of Thelma Berniece Honour

$10,000 – $24,999

Active America Corp.

The Airlie Foundation

AOL Canada°

Barrick Heart of Gold Foundation

Rudi and Karine Blatter

Bonnie Boucher

Canada Goose

Ruth Carrier

CBS Outdoor°


Cathy Clayton and John Denholm

Suzanne Ivey Cook

Bob and Gayle Cronin


Henry E. and Rena Demone

Roger and Janet Dickhout

The Donald R. Sobey Foundation

Emaral Investments Inc.

Mike Garvey

Claude Giffin

Government of Canada National Conservation Plan

Grassroots Advertising Inc.°

High Liner Foods Incorporated

Erin Hogg

Donna Holton

John and Sheila Price Family Fund

The KPMG Foundation

Maple Leaf Sports & Entertainment°

Patricia, Curtis and Daniel McCoshen

Media City°


Mr. and Mrs. S. Mehta

Jane Moore

Donna-Mae Moore


The Norman and Margaret Jewison Charitable Foundation

Patrick and Barbara Keenan Foundation

Pro-Tam Inc.

Belinda Puttnam

Rogers Communications +

The Rotman Family Foundation

Mark S. Rudolph, justenvironment

Laurie Simmonds

Stikeman Elliott LLP

Walter & Duncan Gordon Foundation

Phyllis Yaffe

Yahoo Inc.°


Estate of Egon Homburger

Estate of Elfreida Ann McGill Opryszko

Estate of Karen Elizabeth Balsdon

Estate of Laurie Blainey

Estate of Margaret Graham

Estate of Moira Ferguson McKechnie

Estate of Nadine Helen Margaret Macdonald

Estate of Norma Mildred Huber

Estate of Phyllis Irene Collins

$5,000 – $9,999

Abraham Vermeulen Medical Professional Corp

AIR MILES for Social Change

Anne Marie Peterson Legacy Fund at the Calgary Foundation

Aqueduct Foundation – Jeanne Edwards Fund

Bentall Kennedy (Canada) LP

Blakely & Associates Inc.

British Columbia Marine Planning Fund of Tides Canada Foundation

Cadillac Fairview Corporation Limited

Canadian Environmental Assessment Agency

Carter Layne Charitable Fund

Cedar Valley Holdings Inc.

Mark and Suzanne Cohon

Marilyn Cook

Copernicus Educational Products

Marna Disbrow

ELPIS Foundation

Evolve Media°

Fairmont Hotels and Resorts

Fred and Elizabeth Fountain

Mike and Kathy Gallagher

George Shapiro Fund at the Strategic Charitable Giving Fund

Gusto TV°

Tyler Hore

Kiessling/Isaak Family Foundation at the Toronto Community Foundation

Lamar Advertising°

Joannah Lawson

Katherine and Paul LeButt

LGL Limited Environment Research Associates

Margaret A. Cargill Foundation

Chef Patrick McMurray +

Dieter W. Menzel


New Roots Herbal Inc.

Ontario Power Generation Employees’ and Pensioners’ Trust

Dianna Poste

Power Corporation of Canada

Pratt & Whitney Canada

The Rix Family Foundation


Sanjay Sen

Slow Factory

Tim and Nalini Stewart

Graham W. Wright


Estate of Arlene Muriel Kinsley

Estate of Cicely L. Slack

Estate of Daisy Edith Dunlop

Estate of Frank Gladky

Estate of Gail Rusnell

Estate of Hugh James Corcoran

Estate of Jane Creighton

Estate of John Gerald Rosevear

Estate of Lynda May Cunningham

Estate of Margaret Clixby Siebrasse

$1,000 – $4,999

Adam Scott Collegiate

Lesya Adehlph

Agnico-Eagle Mines Ltd.

Shreyas and Mina Ajmera

Reya Ali-Dabydeen

All Charities Campaign – Manitoba

Judith Allanson

Heidi Alston

Altair Fund at the Toronto Community Foundation

Leslie and Marlene Amoils

Amp Solar Group Inc.

Erini Andriopoulos

Charlene Anthony

Shauna Argo

Peggie Aspler


Karen I. Backmann

Mr. & Mrs. D. L. Bacon

Lillian Ruth Ball

Jennifer Ivey Bannock

Basic Spirit Inc.

Dr. Glenn S. Bauman

BC Plant Health Care Inc.

Jean-Michel Beaulieu

Colleen Beaumier

Dr. Cynthia Beck

Keith Beckley and Martha Richardson

David Beldeure

Jennifer Bender

The Benjamin Foundation

Thomas Biggs

Evelyn Bishop

Colin Bisset

Myrtle Blair

Body + Soul Fitness +

Netanis Boger

Maarten Bokhout and Helena McShane

Jerome Bolce

John Bonnycastle

Walter M. & Lisa Balfour Bowen

Ryan Boyd

Craig Bradley

Marian Bradshaw-Knapton

Joseph and Margaret Brazier

The Brierley Wennberg Charitable Fund, Michael Wennberg & Anne B. Menzies

Andrew Brigant

Kim Bright

Michael Brisseau

Frank Brookfield

Carolyn Brooks

David Brooks

Leanne Brothers

Cheryl Budge

Linden Buhr and Glen Buhr

Build-A-Bear Workshop®

Mandi Buswell

George and Martha Butterfield

Dr. Monika Caemmerer

Robin Cameron

Sylvia Carlton

Betty Carlyle

Evelyn Carmichael

Nadine Carpenter

Chris Cathcart and Kelly Durant

Centura Tile

David and Erika Chamberlain

Guy Chamberland

Katrina Cheatley

Clarence Cheng

Roch Cheng


Cinders Fund at Edmonton Community Foundation


Kathleen Clarke

Melissa Colbourne

James Cole

Noah Cole

Mark Collins

Carla R. Conkin

Brian Coones

David Corrigan

Ms. Christine Costa

Mike Couvrette

Patricia Coyne

Nicholas Cristoveanu

Kevin W. Crull

Gordon Currie

Kathryn Currie

Sowmya Dakshinamurti

The Dana & Jonathan Goodman Fund

The Darlene Varaleau Charitable Trust

Derek G. Day

Margaret Day

Daymak Inc. +

Marilyn J. De Mara

Rita DeBortoli

Dawne Deeley

Jason Denys Medicine Prof. Corp

The Diana Dron Charitable Foundation

Guy Dine

Darcy Dobell

Graham Dolby

John Donald

Alexandra Donkin

Diane Donley

Linda Doran

Michael J. Dowling

Keith Downton

June Doyle

Marilyn Dressler

David Driscoll

Diana Dron

Mr. Peter Droppo

Dr. Ola H. Dunin-Bell and Allen W. Bell

David Dunwoodie

Cynthia Dwyer and Peter-John Durrell

Vera Dyer

Earl Buxton Elementary School

Dr. Jos J. Eggermont

Ann and David Einstein

Ellen Eisenberg

Robert Eisenberg

Yvonne Elce

Elisabeth Fulda Orsten Family Fund at the Strategic Charitable Giving Foundation

EnCana Cares Foundation

En Tour Artist Products Incorporated

George Erasmus and Sandra Knight


The Estrada Family

Philip Evans

William Evans

Donato Fanizzi

Fath Group/O’Hanlon Paving

David Favreau

Lindsay Fehr

Dr. Anthony L. Fields

Patricia J. Fields

Nell Fillmore

Wendy Findlay

Jason Fiorotto and Tory Butler

Ronda Fisher

John and Heather Fitzpatrick

Steven Flegel

Sean Fleming

Shawn Folkins

Fondation de la faune du Québec

Carol F. Ford

Four Seasons Hotel Toronto +

Jacquie and Cunningham Fraser

Ken Fraser

David G. Friesen

Pamela Fry

Andrea Fuller

Colin Fyfe

Dario Gabrovec

Samantha Gales

Penelope Gane

Phil Gardner

Judy Garrison

Peter Garstang

Gartley Family Foundation at Toronto Community Foundation

Dr. Rosanne Gasse

Darlene Gaucher

GCW Consulting Inc. Karen Genge

David George

Brian Gerspacher

Cindy Gibbons

Mr. Jamie Gibson

Jack Gingrich

Keith Giroux

Ms. Dorothea Godt

Elspeth Gonzales-Moser

Maryan Goodale

Goodmans LLP

Andrew Goss

Government of Nova Scotia – Economic and Rural Development

Caroline Graham

Cordell Grant

Della Grant

Laurel Gray

Marjorie Griffin

Tracey Griffin

Peter Grundmann

Wanda (Chow Mein) Hall

Warren Harding

Andrew Harmsworth

Patrick Harrigan

Ronald J. Harvie

Greg Hatswell

Margaret Hawton

Albert Hayek

Maria Hayes

Tim Hayman

Joanna Heath

Dr. Donald Hedges

Tom S. Heintzman

John Henderson

Heather Henson

Herman Miller Canada Inc. +

David Hertes

Jane Hess

Mary Hiebert

Highfield JS

Sharon Hill

April and Norbert Hoeller

Pat Hoffman

Hot, Cold and Freezing

Craig Howes

Suzanne Huett

Heather Hughes

Doug Hummel

Joyce Humphries

Kevin Hutchings

David Hutton

Stephanie Hutton

Hydro One – Employees’ and Pensioners’ Charity Trust Fund

Kade, Charles and Richard and Edna Iacuelli

Informa UK Ltd.

Interprovincial Corrosion Control Company Limited

Dr. Nancy Ironside

Emi Isabey

Melanie Isbister

Frederic and Sara Jackman

Jackman Foundation

Laura and Colin Jackson

Oscar Jacobs

James N. Allan Family Foundation

James and Wendie Harrison Foundation at the Strategic Charitable Giving Foundation

Jean and Fred Biehl Fund of the Elgin St. Thomas Community Foundation

Beryl Johansen

Michael John

John Derek Johnson

Ryan Jones

Jones Media°

Annelise Jorgensen

Just Energy

Gunter Kahlen

Alan Kapler

Kapoor Investments Ltd.

Kapoor Singh Siddoo Foundation

Jennifer Katzsch

Hagen Kennecke

Natasha Kinloch

Wendy Konsorada

Michele Koyle

Mr. Philippe Lagacé-Wiens

Samantha Laliberte

Hok Sum Lam

Paul Lavoie

Fred Law

Jason Lawrence

Esther Lee

Mary Legge

Christian Lemay

Leon Judah Blackmore Foundation

Marie Leonard

Laura L’Heureux

Elaine Lindo

Anne Lindsay

Lisa Listgarten

Beatrice Loach

Heather Lockhart

Tracy Logan and John Hogg

Steve Loken

Margrith Loretz

Sue Lowe

Lower Canada College

Angie Macdonald

Lori MacEwen

Mackenzie Financial Corporation

Sheila MacMahon

Andrew MacMillan

Dr. Kirk D. Maltby

Robert Mann

Thomas and Lisa Marr-Laing

Wayne Marthaller

Joyce Martin

Simon Marwood

Mr. Gordon Matheson

Ms. Jennifer McAleer

Cathy McAllister

Mr. Kevin and Cathy McAllister

Tom H. McAthey

Martha McCall

Dr. Bonnie McCarron

Robert J. McCready

Andy Mcdonald

Gail McDonald

Sean McDonald

Marie McDonnell

Dr. Elizabeth McGill

Islay and Mike McGlynn

Jan McGregor

Gloria McIntyre

Kelsie Mckay

Kirk McKay

Anne McKenzie

June McLean

Anne McLellan

Margaret McMullen

Jay McMurray

Joyce McMurray

McPacific International Corp.

Deborah Mcphail

Peter Melanson

Gordon R. Merrick

Michael Bow Professional Corporation

Cam Mickie

Steven Minuk

Lucia Miranda

Barbara Mitton

Mode Media°

Kelly Moffatt

Scott Moore

Jane A. Mottershead

Mary Mowbray

Nellis Roy Moyer & Mary Elizabeth Moyer Memorial Trust at the Victoria Foundation

Linda Nichol

Michael Norgrove

Northam Realty Advisors Limited

Oakley & Oakley

Sara Oates and Andy Harington

Peter Ober

Shelley Odishaw

Olive Media°

One-Eyed Dog Enterprises Inc.

Nir Orbach

Kathy Osadczuk

Jane Osborne

Kenton Otterbein

Ralph Overend

Timur Ozelsel

Leslie Padwick

Matthew Paige

Sharen Parker

Parkview Hills Presteign-Woodbine Youth Players

Greg Parsons and José Mendoza

Julia Pawluk

Mark Pearson

Pearson Corporate Centre/General Mills

Michael Peddle

Dennis Perry

Alex Pinto

Laura Pinto

Brayton Polka

Nicholas Poppenk

Gaelle Potherat

The Powis Family Foundation

Elizabeth Powles

James D. Prentice

PricewaterhouseCoopers Canada

George Prieksaitis

Valerie Pringnitz

Provincial Employees Community Services Fund

David M. Purdy

William Quinlan

Sivaprakash Rajoo

Shannon Rancourt

Robert Rangeley

Ms. Andrea J. Raper

Troy Rathbone

Elaine Reid

Thomas Richter

James Rickert

Stephanie Riemer

Richard W. Rinn

Dr. Mark Roberts

Matt Robertson

Christine Robinson

Brian Roche

Rocket Fuel°

Susan and Keith Rogers

Melissa Rommens

Tyler Rooney

Philip Rosso and Marilyn Sanders

Irwin Rotenberg and Ann Leese

The Royal York Hotel +

Jim Russell

Doreen E. Rutherford

Elizabeth Ryan

Sacred Heart School

Leo Samoil

Anna and Andres Saroli

Ed Scherer

Kimberly Schofield

Tuula Schroderus

Scott Family

Alice Sears

Adam Shane

Marion Shanks

Ronald and Paulette Sharp

Mary Shelford

Alon Shenfield

Robert Sherrin

Sherwood Forest Elementary School

Jonathan Shriver-Blake

William J. Shymko

Tana Skene

S.J. Skinner

Courtney Skrupski

Holly Slavik

Barbara Smeltzer

David Smith

Jennifer Smith

Ann Sobey

Dianne M. Sobey

Patrick Soong

Rosemary Speirs

Grant Spicer

Ms. Carole Y. Spread

Judith Sproule

Devin Spurrill

Campbell and Joanna Stacey

Elisabeth Stadnik

Ed Stahl

Mary Steele-Thomas

Heather Steer

Jenny Stephens

Edward Stephenson

Daniel Sterling

Jacqueline Stroud

Sussex Strategy

James Sutherland

Eleanor Swainson

Kevin Swanson

E.W. and Gerry Sweezey

Symbolic Partners (2011) Inc.

Carla and Gary Sywak

Emilia Tanikie

Jon Temme and Kelly Walker Temme

The Tenaquip Foundation

John Teskey

Sheila Thadani

Beth Theriault

Maxime Theriault

Robert, Susanne, Jack and Josephine Thompson

George W. Thomson

Mary Thomson

Barb Toma

Ziya Tong

Tony and Caley Taylor Family Fund

Tim Trant

Paul Treiber

Rev. Ronald Trojcak

Ken Trudgeon

Robert Tucker

Dr. Frank and Mrs. Phyllis Tyers

Dr. Colin Ucar

Rob Unruh

David Vandergaag

Peter Van Schalk

Dr. Stephanie Van Wyk

The Varshney Family

Blanche Vaz

Velthuysen Medical Corporation

Denise Verreault

Vétoquinol N. A. Inc.

Sharolyn Vettese

Shirley Viertelhausen

Anne Vinet-Roy

Alexandra Von Schwerin

Penny Walker

Sonya Wall

Leo Walsh

Bryon Walters

Wolfgang Walz

David Ward

Bruce Wareham

Harriet Waterman

Way Key International Inc.

Andy Wedderburn

Ingo Weigele

Meri Rae Weisman

Colleen Wells

Tanny Wells

Michael Wennberg

Westcan Advanced Communications Solutions

Julie White and Jerry Holloway

Lisa Willenegger

Jeune Williams

Lorraine Williams

Janice Willson

Joan Wilson

Billy Woelfing

Davidah Wolf

Joanne Wright

WWF@Queens University

Kevin Yuskiw

Ken R. Zeise


Estate of Allan Passas

Estate of Donald Edward George Scrimshaw

Estate of Gordon Langille

Estate of Jessie MacBean

Estate of John Cleave

Estate of Marguerite Emily Piggott

Estate of Mary Elizabeth Harris

Estate of Mary Louise Dye

Estate of Masako Takata

Estate of Ruth Myrtle Hircock (a.k.a. Ruth Myrtle Harcourt)

Estate of Sybil Phoebe Spurgin

Estate of Yvonne Mary Poupore

Endowment Funds

Endowment funds provide support for WWF’s mission in perpetuity. They are unique gifts, made from lasting commitment and deep trust.

Above $1,000,000

200 Canadians Trust

“1001” Nature Trust

Beryl Ivey Fund

Brocklehurst-Jourard Education Fund

Canadian Conservation Trust

$500,000 – $999,999

The Sobey Fund for Oceans

$100,000 – $499,999

The Kenneth M. Molson Fund for Endangered Birds

Signatures Fund

$50,000 – $99,999

Anne Marie Peterson Legacy Fund at the Calgary Foundation

$25,000 – $49,999

Sharlene Jessup Fund for a Living Planet

Ensuring a future for nature

With gratitude, we are pleased to recognize those who have included a future gift for WWF-Canada in their will or estate plan, joining more than 1,250 other committed members of WWF’s Legacy Circle.

WWF-Canada’s Legacy Circle

Randle Baker

C.L. Brown

Mr. and Mrs. Cadby

Brenda Carson

Connie Eaton

John Fahie

Dr. Tracey Gardiner

Therese P. Gosselin

Ralf Hartmann

Dr. Wolfgang Jilek and Dr. Louise Jilek-Aall

Patricia A. Koval

K. Kynaston

LJC Langero

Dr. Ann Loewen

Catherine Logan

David Mather

Jim and Rochelle Orson

Karl Probst

Frank Roy

Dr. D. Lynn Skillen


Rita Verma

Leni Vinson

Ms. Karen Webb

June Wray

Passion at Work

From holding bake sales to dress-down days, companies found fun and creative ways to support WWF’s goals last year. We are honoured to recognize those whose employee-giving efforts raised $1,000 or more this year.

Corporate and Employee Fundraising

Employees of Bentall Kennedy (Canada) LP

Employees of Brookfield Global Integrated Solutions

Employees of Bullfrog Power

Employees of Cadillac Fairview Corporation Limited

Canada Steamship Lines (Gift made on behalf of employees)

Employees of Exhibition Place

Employees of Fairmont Raffles Hotels International Inc.

General Mills Canada Inc. (Gift made on behalf of employees)

Employees of HP Canada

Employees of IESO

Employees of Lindt & Sprüngli (Canada) Inc.

Employees of Marsh & McLennan Companies

Employees of Mosaic Cares

Employees of Mozilla Corporation

Employees of Northam Realty Advisors Ltd.

Employees of OLG Casino Pt. Edward

Employees of Public Services Health & Safety Association

Employees of Robert Bosch Inc.

Employees of Sears Canada

Employees of Steam Whistle Brewing

Employees of Symcor Inc.

Employees of TELUS

Employees of Watters Environmental Group

Employees of WWF-Canada

Zenan Custom Cresting Inc. (Gift made on behalf of employees)

The 50+ Club

Many, many thanks to our elite group of volunteers who each contributed more than 50 hours of their time over the past year. You’re a very special part of the WWF team.


Alice Bao

Sharon Beauregard

Leslie Breadner

Kawsika Chandirarajah

Justine Cheruel

Wesley Chua

Irene Denver

Sylvia Douglas

Alvin Fan

Leah Flanagan

Korie Geroche

Sue Grant

Wanda Hall

Gail Hamel

Tina Hui

John Mackie

Stefania Marchetta

Crystal McGraw

Laura Miller

Ty Nanayakkara

Anjanie Persaud

Angelique Singh

Anna Welch

In Honour and Celebration

We are pleased to recognize individuals who helped raise and inspire contributions of $1,000 or more to WWF’s conservation efforts this past year.

In Memory

In Memory of Billie Estrada

In Memory of Peter Kelly

In Memory of Graeme Loader

In Memory of Nicola M. Kettlitz

In Memory of Olivia M. Smosarski

In Memory of Dan Uttley

In Memory of Alexis Van Arden

In Memory of Morton Wagman

CN Tower Climbers

Dan Abramsky

Rob Adley

Joe Aguiar

Scott Allen

Steve Arnold

Julian Backhouse

Dan Balm

Marie Bertoni

Katherine Budreau

Dr. Monika Caemmerer

Christine Camus-Shepley

Katherine Cheng

Christine Chiu-Man

Francesca Colussi

Heather Crochetiere

Sandy Della Rocca

Ari Dimitraklas

Linda Doran

Doug Dorsey

Jenna English

Curtis Fraser

Donna Gatti

Erin Gordon

James Gray-Donald

Wanda (Chow Mein) Hall

Wil J. Heather

Edyta Indycka

Kyra Kestrel

Connie Kirby

Eric Lakien

Kristi Lavieille

Stephanie A. Mailman

Danelle Martin

Jonathan Martonyi

Kelsie Mckay

Deborah Mcphail

Jacqui Miller

Jamie Miller

Brian Minns

Jane Mowat

Jacob Munter

Richard Munter

Stephanie Nakamura

Kristin O’connor

Jenna Petkovic

Maria Pueda

Navaz Qadeer

Zeny Red

Bobby Richter

Bryan Roach

Sue Robertson

Joanna Sasal

Alexey Saulin

Steve Schaefer

Michael Lawrence Smith

James Snider

Christine Teskey

Mark Teskey

Drew Tremblay

Bharti Vyas

Stuart Wanlin

Ms. Karen Webb

Samantha Wood

Community Panda Fundraisers

Adam Scott Collegiate

Kerri Austin

Melissa Colbourne

The Dalton School

Jasmine de Pencier and Jett Jardeleza Toole

Lori Dunstan

Ezzy Lynn

Highfield JS

Graeme Loader

Lower Canada College

Lucia Miranda

Parkview Hills Presteign-Woodbine Youth Players

Sacred Heart School

Sherwood Forest Elementary School

West Preparatory PS

With every dollar

Sara Oates

Our 2015 Financial Results

Fiscal 2015 was a transitional year for WWF, as we wrapped up many of the goals from our 2010–2015 strategic plan and put together an ambitious new plan to guide us through the next five years.

From a financial point of view, that means our foundation funding dropped in 2015, reflecting the successful completion of several programs. This resulted in slightly lower revenues overall, and thus a modest increase in our ratio of fundraising expenses to revenue.

On the expenses side, we’ve continued to focus on putting all the dollars we can into conservation. This year, that added up to $15.3 million for our direct conservation work, research grants, and awareness programs.

Looking forward, I believe we are very well placed to put our new strategic plan into action. We have assembled the teams we need, our fund balances are strong, and we have a solid and loyal base of individual and corporate donors.

We expect to see slightly higher fundraising ratios in the coming years as we reach out to expand that support and engage 3.5 million Canadians in conservation.

As always, we remain committed to accountability and fiscal responsibility, ensuring that your dollars do as much as possible to protect our living planet.

signature, Sara Oates

Sara Oates,
Vice President,
Finance and Administration & Chief Financial Officer

WWF-Canada Revenue & Expenditure

Sources of donations and other revenues









Graph, 2015 Total Revenue

How we applied our funds








Graph, 2015 Total Expenses

Investing in Conservation

Fresh Water
Community Engagement
Global Conservation
Conservation Science & Raising Awareness
“It’s time to do things differently. Canada has natural riches like no other place on Earth. We must take care of nature—so it can take care of us. All of us, for all time.”
David Miller, President & CEO, WWF-Canada